RESEARCH +
STRATEGIC PLANNING
Regardless of scope and budget, skillfully mining key insights that help you develop the right message for the right audience is a critical step in achieving your marketing goals and objectives. From analyzing secondary research to facilitating online surveys and focus group sessions, we work closely with each client to determine the best tools for the task at hand.
Once the research data has been collected and analyzed, campaign strategies are developed to include everything from audience personas to customer journey mapping to specific tactical recommendations.
BRAND DEVELOPMENT +
MANAGEMENT
With over twenty years of experience in managing and developing brands across various industries nationwide, our approach to the visual and narrative components of your identity is both effective and efficient. After carefully researching your industry and target audience, the process begins with a strategic creative brief that clearly outlines your goals and objectives.
Elements include taglines, logos, standards manuals/reference sheets, business cards, letterhead (traditional and digital), envelopes, bio/resume templates, collateral materials, signage and environmental displays, client gifts/promotional items, email template packs, social media platform starter kits and more.
INTEGRATED CAMPAIGNS
+ REPORTING
We develop award-winning, integrated campaigns that include the necessary research, strategic planning, logistical support, media buying and graphic design services required to execute all of your tactical deliverables. Our campaigns feature everything from the latest digital advertising platforms to traditional public relations services that share your story to the right audience in the right place at just the right moment.
All multi-media campaigns, regardless of scope, are supported with customized analytics dashboards that demonstrate a clear return on your investment based on your unique KPIs. Management services after the campaign launch are also available as needed.
CONTENT CREATION +
STORYTELLING
From more traditional public relations services, such as social media management and crisis communication, to more nuanced, niche services like developing website content optimized for an AI-driven world or creating a podcast series, understanding how to share your brand’s story is critical in today’s competitive marketplace. These assignments vary in scope and are quoted as individual projects or as a monthly retainer service to fulfill ongoing needs.
WEBSITE
DEVELOPMENT
We offer a variety of web design solutions starting with a basic brochure site that features up to 10 pages of content and includes navigation architecture, copywriting and basic graphic design services. These simple, yet attractive websites offer organizations on smaller budgets an incredibly efficient platform to update content easily without the need for coding experience.
For sites larger in scope, we offer more customized solutions with features such as eCommerce, booking calendars and other integrations to help you operationalize your business online for maximum efficiency.
PERSONAL BRAND
DEVELOPMENT + COACHING
People are brands too and we’ve perfected the process of coaching clients, one-on-one to develop identity platforms for professionals in a variety of industries. We work closely with you to create personal branding statements, resumes, cover letters, bios, portfolio sites and social media pages that effectively represent your personal style and career goals while conveying the passion for what you do.
Through in-depth interviews and other tasks, we assist with positioning your expertise and increasing visibility for job transitions, promotions or simply to update your professional presence. We help you systematically determine your strengths, define your story and create a personal brand that will help you attract new opportunities and set you up for success.