Regardless of scope and budget, skillfully mining key insights that help you develop the right message for the right audience is a critical step in achieving your marketing goals and objectives. From analyzing secondary research to facilitating online surveys and focus group sessions, we work closely with each client to determine the best tools for the task at hand. Once the research data has been collected and analyzed, campaign strategies are developed to include everything from audience personas to specific tactical recommendations.
BRAND DEVELOPMENT +
With twenty years of experience in the management and development of brands in a variety of industries all across the country, our approach to the visual and narrative components of your identity is both effective and efficient. After carefully researching your industry and target audience, the process begins with a strategic creative brief where your goals and objectives are clearly outlined.
Elements include taglines, logos, standards manuals/reference sheets, business cards, letterhead (traditional and digital), envelopes, bio/resume templates, correspondence materials (thank you cards, client gifts/promotional items, etc.), email templates, social media platform setups, report covers, PowerPoint templates and more.
We develop award-winning, integrated campaigns that include the necessary research, strategic planning, logistical support, media buying and graphic design services required to execute all of your tactical deliverables. Our campaigns feature everything from the latest digital advertising platforms to traditional public relations services that share your story to the right audience in the right place at just the right moment. All multi-media campaigns, regardless of scope, are supported with customized analytics dashboards that demonstrate a clear return on your campaign investment. Management services after the campaign launch are also available as needed.
From developing press releases to cultivating executive resumes/bios to writing feature articles to managing social media platforms, understanding how to share your brand’s story is critical in today’s competitive marketplace. These assignments are quoted out as individual projects or as a monthly retainer service to fulfill ongoing needs.
We offer a variety of web design solutions starting with a basic brochure site that features up to 10 pages of content and includes navigation architecture, copywriting, and basic graphic design services. These simple, yet attractive websites offer organizations on smaller budgets an incredibly efficient platform to update content easily without the need for coding experience. For sites larger in scope, we offer more customized features such as eCommerce solutions, booking calendars and other integrations to help you operationalize your business online.
TRAINING + SEMINARS
Our training programs and seminars are customizable based on your industry and needs. They range from “lunch and learns” to half-days to full days. Topics include marketing research, brand management, graphic design for digital platforms, campaign tracking and metric development. Sessions are structured as lecture-style delivery as well as hands-on activity based depending on the level of engagement you want to achieve and time constraints. One-hour seminars for local professional and civic organizations on leadership, strategic planning, and marketing in non-creative industries are also available.
Publication management services range from the development, facilitation, and analysis of readership studies to full-scale audits of your digital and hard copy publications. We are also available to provide on-site training to meet your in-house editorial and/or design staff needs. Our goal is to fully equip your staff with the right tools, techniques are processes to improve an existing magazine or launch a brand new publication.
DEVELOPMENT + COACHING
People are brands too and we’ve perfected the process of coaching clients, one-on-one to develop identity platforms for professionals in a variety of industries. We work closely with you to create personal branding statements, resumes, cover letters, bios, portfolio sites and social media pages that effectively represent your personal style and career goals while conveying the passion for what you do.
Through in-depth interviews and other tasks, we assist with positioning your expertise and increasing visibility for job transitions, promotions or simply to update your professional presence. We help you systematically determine your strengths, define your story and create a personal brand that will help you attract new opportunities and set you up for success.